'Deep Tissue' massage has become a buzz word in the wellness industry. And as often happens when something makes its way into the mainstream it morphs into a variety of versions, some of which can stray far from the original practice, purpose and effect. Perhaps the most misguided nuance in this industry is that deeper (heavier pressure) is better, especially if the 'no pain no gain' model is employed. One massage monopoly has rated each of their therapists on a scale of 1 to